Look Closer is a ad campaign for the playful The World’s Largest Collection of the World’s Smallest Versions of the World’s Largest Things. Photographic compositions full of lively motion, rhythm, and color capture the client’s whimsy.

View Project Rationale Poster Here

Awards: Featured in the Kaleidoscope design show, 2024.

• Embrace the client’s playful nature.

• Encourage viewers to spent time with the campaign, looking for small details.

• Develop a simple but memorable call to action.

• Composition Work

• Design System Development

• Photography

• Print Design

• Mockup Creation